Overlay False Claims

Appendix B: Full, Itemized List of Evidence

Table of Contents

  1. allyable
  2. accessiBe
  3. Accessus.ai
  4. ActiveIntent
  5. AudioEye
  6. EqualWeb
  7. Max Access
  8. Purple Lens
  9. User Way

allyable

"Allyable creates software to make digital accessibility easier and faster for site owners. Our award-winning technology reduces the cost and complexity typically associated with making websites compliant with accessibility laws and guidelines." (https://www.facebook.com/allyablesoftware/)

Address: 1410 N 31st St, Philadelphia, PA 19147

Website:  https://allyable.com

Evidence from Website

The company claims to "fix" accessibility violations in real time:

360° DIGITAL ACCESSIBILITY SOLUTION ALLYABLE OFFERS A FAST, EASY, AFFORDABLE APPROACH TO GLOBAL COMPLIANCE Automated, easy to install and low-code! Integrates seamlessly into your existing Agile workflow Monitors and fixes common ADA and WCAG 2.1+ violations in real time Innovative hybrid tool fills the gaps of accessibility development Complies with ISO 27001 and GDPR/CCPA Get Started Now button Watch Video button
Figure 1: 360° Digital Accessibility Solution (Captured on October 21, 2021)

The company's FAQ claims that their product offers, "immediate remediation, continuous compliance, and built-in accessibility for existing digital content and assets in development,":

First, let us applaud you for choosing to build or update your website and other digital assets to be fully inclusive for all potential users, including the 1.85 billion people worldwide who live with disabilities. With 98% of existing websites out of compliance with accessibility regulations (ADA and WCAG 2.1+ standards), using our AllyAble360 solution to develop assets with accessibility in mind will vault you head and shoulders above most others in your industry. There are numerous reasons your online assets need to be compliant: to make your products/services available to more people; to follow the law and avoid potential litigation; to increase your sales, and even to enhance your SEO performance and web page traffic. See Compliance FAQs for more details. But why select our platform in particular? Allyable is all about doing well by doing right. Our company was co-founded by a successful business leader who experienced adult-onset hearing loss at the height of his career, which ignited a passion to make digital assets accessible to ALL people—especially those with disabilities, who are often overlooked by many online marketers. This purpose-fueled mission has driven us to develop the most complete, fastest, and simplest solution on the market, while remaining affordable for everyone from sole practitioners and small businesses to multinational corporations. Our unique, revolutionary platform consists of several components that work together to provide a highly effective, technology-based approach to digital accessibility that incorporates artificial intelligence, machine learning, and image processing. This gives you a fast, easy solution for superior auditing, immediate remediation, continuous compliance, and built-in accessibility for existing digital content and assets in development—all in one place—saving you significant time and money. The innovative digital accessibility platform developed by our team is far more effective than anything available on the market today. Yet it requires no special training, coding, or expensive consultation services to deploy—so anyone can design and maintain digital assets with accessibility in mind. See more about our products.
Figure 2:Why should I choose Allyable? (Captured on October 21, 2021)

Allyable claims to be trusted by some big-name clients such as KPMG and Microsoft, but no evidence of this partnership appears to exist on the alleged clients ' web presence, or the company uses another widget (i.e., Olo).

TRUSTED BY Diverseability MyHeritage audiocodes teva bank hapoalim KMPG ALDO DFIN accesably Agiltech Agent Image Argos Computer Systems Crawford Technologies Microsoft Olo Qualitest
Figure 3: Trusted By (Captured on October 21, 2021)

Evidence from Twitter

https://twitter.com/allyable

On their Twitter profile, allyable claims it is, "[t]he fastest way to reach your digital accessibility goals."  (https://twitter.com/allyable), which is an easy boast when you also claim that you are the "only digital accessibility provider that gives an end-to-end solution": 

Allyable @allyable - Sep 30 Allyable is the only digital accessibility provider that gives an end-to-end solution with an in-house accessibility platform that tracks the progress of your compliance journey. Visit allyable.com to connect with us and learn more.
Figure 4 : Allyable is the only digital accessibility provider (Captured on October 21, 2021) https://twitter.com/allyable/status/1443592062528413704

The company promises the "easiest and fastest solution to make your digital assets ADA compliant":

Allyable @allyable - May 27 Need to make your digital assets accessible? No worries - we already did all the work for you! Allyable is the easiest and fastest solution to make your digital assets ADA compliant. Stare your accessibility journey at Allyable.com
Figure 5:  Fast & Easy (Captured on October 21, 2021) https://twitter.com/allyable/status/1397916050075701250?s=20

In this tweet, Allyable touts that its solution is "truly accessible" and "beyond just a toolbar":

Allyable @allyable - July 5 The fastest, easiest and most affordable way to make your website, and digital assets, truly accessible - beyond just a toolbar. Test it for yourself for FREE at Allyable.com #accessibility #disability #inclusion Includes an image of three people gathered around a table with the words "OPEN YOUR WEBSITE TO ALL"
Figure 6: Open Your Website to All (Captured October 21, 2021) https://twitter.com/allyable/status/1412090355277877259?s=20

Finally, the company promises that its AllyFix™product uses "advanced AI…to consistently correct most identified eros [sic] automatically":

Allyable @allyable - Oct 7 AllyFix™ by Allyable takes care of all accessibility issues 24/7. Using advanced AI, image processing and web accessibility testing to consistently correct most identified eros automatically. Visit http://Allyable.com to learn more about AllyFix. Also included is an image of a stylized man with wrench with the words: "Fix compliance issues 24/7 on existing websites, intranets and other digital assets with consistency and accuracy. AllyFix incorporates advanced AI, image processing and web accessibility testing to consistently correct most identified errors automatically. No-code wizards simplify remediation, letting you easily fix a wide range of internet and intranet digital assets.
Figure 7: AllyFix (Captured October 21, 2021) https://twitter.com/allyable/status/1446129081863471104?s=20

accessiBe

Address: 6 Hachilazon, RAMAT GAN, 5252270 Israel

Website: http://accessibe.com

"By using AI and automation, we can make thousands of websites accessible in the amount of time it used to make just one - and at a fraction of the cost. Our AI is taught to go beyond basic requirements and create an exceptional digital experience for people with disabilities." (https://accessibe.com/company)

Evidence from Website

The claims begin before the fold, so to speak, as one visits the accessiBe homepage, with claims of a "2-minute installation for 24/7 automatic accessibility":

Screenshot of accessiBe website: The #1 Automated Web Accessibility Solution for ADA & WCAG Compliance Affordable - $49/month, free 7-day trial, no credit card required Efficient - 2-minute installation for 24/7 automatic accessibility Compliant - Accessibility statement and certificate of performance Trusted by 107,526 small business and industry leaders alike. Includes logos for Oreo, Abbot, Ferrari, Six Flags, Quiksilver
Figure 8: accessiBe Homepage (Captured on October 20, 2021)

The company's website makes strong claims that their product will almost magically make any website accessible with only "a single line of JavaScript code":

The effortless process of becoming compliant with us. WCAG 2.1 ADA Title III Section 508 EAA/EN 301549 1. Paste a single line of JavaScript code on your website 2. The accessibility interface instantly appears on your website 3. accessiBe's AI starts scanning and analyzing your website 4. In up to 48 hours, your website is accessible and compliant 5. Every 24 hours, the AI scans for new and revised content to fix
Figure 9: The effortless process (captured October 16, 2022)
A NEW ACCESSIBLE REALITY Thanks to AI, the dream of an accessible web is finally attainable! By levering machine-learning, we are revolutionizing the way websites are made accessible and have set out ot make the entire internet accessible by 2025. accessiBe makes thousands of websites accessible in the time it used to take to just make one. The possibility of an accessible Internet is finally a practical reality. More on Our Vison >
Figure 10: A New Accessible Reality (captured on October 16, 2021)

And (in our opinion), the most egregious claim is about using accessiBe can "stop any lawsuit in its tracks." :

Does accessiBe prevent lawsuits? Let's start with the fact that anyone can make a claim against anyone at any time for any reason. Of course, the fact that someone claimed something doesn 't make them right. With accessiBe, your website is indeed accessible and compliant and in the rare case of such a claim, we will provide you with everything you need to prove compliance. Here's how: Once you have accessiBe installed, you will receive an accessibility statement. This statement outlines the adjustments accessiBe has made to your website, in terms of browser and assistive technology compatibility. It certifies that your website is compliant with the WCAG 2.1 AA guidelines - which makes you compliant with all international accessibility standards! In addition, accessiBe sends monthly compliance audit reports for each domain, which is another great asset to have to further prove that your website is fully accessible and compliant. We recommend downloading these monthly reports for proof of ongoing efforts to maintain compliance standards. At this point, you should have enough to stop any lawsuit in its tracks. However, if the case still hasn 't been dropped then accessiBe offers a Litigation Support Package which includes documentation and testing from our R&D team, suggested responses, and our ongoing support.
Figure 11: Does accessiBe prevent lawsuits? (Captured on October 18, 2021)

Evidence from E-mail

The following is a marketing email from accessiBe received on March 23, 2021, wherein they claim to "remediate websites according to ADA and WCAG guidelines…within 48 hours."

From: Elle - accessiBe <elle@accessibe.on.crisp.email> Date: Tue, Mar 23, 2021 at 9:08 PM Subject: Hey, I'm here if you have any questions To: <tbosken@gmail.com> Hey, I'm here if you have any questions Hi Tema! We remediate websites according to ADA and WCAG guidelines. Here's what do[sic]: accessiBe scans and analyzes your website using AI technologies. Then, it appplies all required adjustments to become ADA and WCAG 2.1 compliant. This process takes up to 48 hours from installation. The process of becoming compliant using our solution is very simple: 1. Install our single line of JS code. 2. Your website instantly displays our accessiblity interface. 3. Our AI starts scanning and analyzing your website. 4. In 48 hours, our AI is finished, and your webiste is compliant. 5. Our AI re-scans for new and revised content to process every 24 hours. The accessibility interface solves 30% of the ADA and WCAG 2.1 requirements immediately. This includes mostly UI and design features such as sizing, colors, and spacing. The remaining 70% are solved within 48 hours, by our AI that runs in the background and adjusts your website, to make it operaable using a screen reader (for blind people) and the Keyboard[sic] (for the motor impaired). The AI process includes several solutions: ALT (alternate text) attribute creation for images using image recognition and OCR technologies, form label creation and handling link/button icons using a contextual understanding technology, as well as fixing popups, menus, dropdown, forms, and more. Please note: accessiBe will not change a thing for the majority of users. It will only be activated when turned on via the interface (or a Screen-reader if the user is blind), as an overlay to your website, and only to the user's specific session. Therefore, accessiBe won't affect your design, UI, or perfomance at all. The entire process is automated. From remediation to becoming compliant, no manual work is being done. -- Elle from accessiBe Graphical user interface, text, application, email Description automatically generated
Figure 12: Marketing email from accessiBe (received on March 23, 2021)

Evidence from Twitter

https://twitter.com/accessibe

The company's tweets often boast about how they can "make websites #ADA compliant":

  accessibe @Accessibe - Sep 24, 2020 #accessiBe makes websites #ADA compliant so that people with disabilities can have equal #access to the Internet #PWD #blind #disabilityinclusion #webaccessibility
Figure 13: accessiBe makes websites ADA compliant (Captured on October 24, 2021) https://twitter.com/AccessiBe/status/1309123843995377673

Evidence from Facebook

https://www.facebook.com/accessibe

The company also actively uses Facebook as a marketing tool, often touting its ability to allow websites to "meet ADA compliance without spending an arm and a leg":

accessiBe, Based in Israel, March 4, 2019 In the past, it used to cost thousands of dollars for web developers to put together accessible websites that met international regulations – but no more. With AccessiBe's AI, you 'll be able to meet ADA compliance without spending an arm and a leg to get there. Want to learn more about how it works? Head to our website today!
Figure 14: In the past… (https://www.facebook.com/accessibe/posts/1156399274547046)

The company also likes to publicize its how AI is "a better way" than manually fixing errors:

accessiBe, Based in Israel, September 19, 2019 There was a time when manual labor was the only solution to make a website accessible. Developers worked for weeks, sweated a lot, checked every note in hundreds of web-pages, and collapsed on the bed at the end of every day. Today there's a better way - an AI way that can do all the work for you. I 'ts relentless, it's accurate and it's affordable. The choice to web accessibility just became super easy.
Figure 15: Manual Labor (https://www.facebook.com/accessibe/photos/a.1070584513128523/1314238058763166)
accessiBe Based in Israel - November 5, 2019 There was a time when manual labor was the only solution to make a website accessible. Today, there's a better way - an "AI" way that can do all the work for you. It's fast, it's accurate, and it's affordable. The choice for web accessibility solution [sic] just became super easy. Includes image of a stylized half neural network/half brain and an drawing of a man pulling a rickshaw under the word "Manual"
Figure 16: Manual Labor 2  (https://www.facebook.com/accessibe/photos/a.1070584513128523/1364497460403892/?type=3)

Facebook is also a place where they post videos declaring how their solution "solves web accessibility issues on every website":

accessiBe, Based in Israel, August 8, 2019 Yes, it's possible! See how AI solves web accessibility issues on every website in the fastest, most accurate, and most affordable ways possible.
Figure 17: Yes, it's possible! video (https://fb.watch/8U59pVdrlc/)

Finally, we find this example to be the most gauche, as it preys on a fear of people with disabilities:

accessiBe, Based in Israel, May 11 Hey business owners, is your website accessible to people with disabilities? accessiBe is the leading web accessibility solution, using AI and automation to make sure your website is accessible and ADA compliant, from set up and throughout every update you make it. Schedule a demo now to learn how your business can be more inclusive with acessiBe > www.accessibe.com A three panel comic follows: Panel One - a person with a laptop exclaims, "Finally, my website is up!" Panel Two - Two men in suits appear brandishing papers which read, "$20,000 Contract," "Accessibility Service Provider," and "$50,000 Lawsuit." One says, "Not so fast!" while the other says, "Nice website, but it's not accessible! You've been served." The website owner is alarmed. Panel Three - The two men in suits are show in the distance holding bags of money. The website owner cries, "I'm broke now…why bother?"
Figure 18: Hey Business Owners (https://www.facebook.com/accessibe/posts/1948500805336885)

Evidence from LinkedIn

https://www.linkedin.com/company/accessibe/

In a comment on LinkedIn, CEO Shir Ekerling claimed that no company has ever been sued because of accessiBe.  That may have been correct at the time of the post, but as we 've shown, that's not true anymore:

Shir Ekerling - 2nd 5mo (edited) One note on your comment - You have never, not once, had encountered a company that got sued because of accessiBe. You have only seen companies that have joined accessiBe to be a solution to their already existing legal situation.
Figure 19: LinkedIn comment from Shir Ekerling

Evidence from Google Ads (source: SpyFu.com)

accessiBe spends an estimated $16,531 on CPC ads per month.

40% of the accessiBe website traffic comes from CPC ads

The company's advertising on Google suggests one can avoid being sued by using their product:

Is Your Website ADA Compliant? | Avoid Lawsuits with accessiBe" [sic] Ad – www.accessibe.com/ Comply with international legislation & standards: ADA, WCAG 2.1, Section 508 & EN 301549. The only automated web accessibility solution, trusted by industry-leading organizations. Image Recognition. Giant Tech Collaborations. Pricing? Examples & Demo? Story & Vision? Technology
Figure 20: Is Your Website ADA Compliant Google Ad (captured January 1, 2020)

Evidence of other anti-competitive behavior

When using an automated accessibility tool such as WAVE, accessiBe's overlay blocks a proper scan of the site:

Screenshot of a WebAIM WAVE tool summary that states: "The 3rd party accessiBe integration on this page may temporarily modify content when WAVE is activated resulting in interference with WAVE's detection of and accuracy identifying accessibility and compliance issues.
Figure 21: accessiBe Blocks Automated Scans

Evidence that accessiBe's solution does not live up to its promises

The captions that accessiBe automatically generates are poor even by auto-caption standards.  The audio for the below was, "…collaborated with lead developers from the JAWS team…":

Screenshot from a video that uses accessiBe's automated captions that reads, "…collaborated with little upper from the jaws theme which is the world's…"
Figure 22: accessiBe's Auto Captions Fail

Accessus.ai

Address: 102 West Pennsylvania Avenue Suite 401, Towson, MD 21204, United States

Website: https://accessus.ai/

"The Accessus.ai mission is to contribute towards making the entire internet completely accessible so that everyone, with or without disabilities, can enjoy the universe of content it has to offer.

In today's legal environment, ALL businesses are now challenged with meeting the current technical and compliance standards in addition to the potential threat of expensive litigation defense and settlement costs.

The Accessus.ai solution is designed with your complete technical and legal situation taken into consideration on a long-term basis."

(https://accessus.ai/about)

Evidence from Website

The company promises "Fully Automated WCAG 2.1 AA Compliance" in "less than 48 hours":

Accessus.ai is Web Access Automated SaaS~Enterprise Level Web Accessibility and Fully Automated WCAG 2.1AA Compliance No Risk: Complimentary 7 Day Trial Easy Installation: Add a single line of code to your website for 24/7 Automated Compliance Rapid Compliance: Receive your Accessibility Statement and Certificate of Performance in less than 48 hours. Schedule a Demo button Start Free Trial button
Figure 23: Accessus.ai is Web Access Automated (Captured October 27, 2021)

When one schedules a demo, they are told once again that compliance can be achieved in "less than 48 hours" using the company's "Artificial Intelligence":

Screenshot of a Calendly scheduling widget: Welcome to the Accessus.ai scheduling page. Please select a time to schedule a complimentary advisory call to discuss how Accessus.ai utilizes Artificial Intelligence to remediate your ADA Web Accessibility compliance in less than 48 hours.
Figure 24: Schedule a 15 Minute Advisory Call

In addition to the familiar claims of "a single line of JavaScript code" to achieve "fully compliant and certified" status, Accessus.ai takes the low road by throwing some of its named clients (e.g., AudioEye, User1st, UserWay, WP Access) under the proverbial bus, claiming they cannot deliver the same scope of compliance (e.g., WCAG 2.1, ADA, s508) in a similar 48-hour time frame.  They also claim that their solution has the "[i]ndustry highest success rate" while others only meet 5% to 50% of the requirements within 6 months without providing a source for this data:

ACCESSUS.AI-POWERED WEB ACCESSIBILITY The easy process of becoming compliant with Accessus.ai WCAG 2.1 ADA Title II Section 508 EAA/EN 301549 01. Install a single line of JavaScript code 02. The accessibility interface instantly appears on your website 03. Accessus.ai AI starts scanning and analyzing your website 04. After up to 48 hours, your website is fully compliant and certified 05. Every 24 hours, the AI scans for new and revised content to fix
Figure 25: Accessus.ai-powered web accessibility

Much like other overlay companies, Accessus claims that its product can "[p]rotect and defend" against "costlylitigation[sic]":

Protect and defend your business from expensive lawsuits. Open your website to invite new visitors. Protect from costlylitigation [sic] - Comply with legislation 24/7 Make your website accesible to everyone - Attract new potential customers Improve your brand image and perception - Show customers that you care
Figure 26: Protect and Defend

The company's answer to how they provide protection from litigation makes the same bold and spurious claims as many of its competitors, including offering a worthless "Certificate of Performance":

How do we provide protection from litigation? WCAG 2.1 AA & ADA Title III Compliance - Automated and persistent WCAG & ADA compliance even after website updates Certificate of Performance & Statement of Accessibility - Accessibility statement and certification of performance provide [sic] in less than 48 hours Automated Daily Compliance Monitoring - Re-scanning and fixing accessibility issues every 24 hours Monthly Compliance Auditing & Reporting - Email you a professional compliance audit report every month
Figure 27: How Accessus provides protection from litigation

The company claims that their solution "provide[s] and maintain[s] 100% WCAG compliance standards."

A SINGLE LINE OF CODE TO ACHIEVE AUTOMATED COMPLIANCE How does it work? Automatically, with Artificial Intelligence. Accessus.ai is improving and automating web accessibility by replacing an expensive, time-consuming manual process with automated, state-of-the-art AI technology Automatic Screen-Reader adjustments Powered by AI Utilizing contextual understanding and image recognition, Accessus.ai scans and analyzes websites to understand and learn what elements and functionality they include, and adjusts them to vision impaired users ' screen-readers Alt Tag Icons & Buttons State Controls Roles & Landmarks ARIA Attributes Forms & Validations The Accessus.ai solution is designed to provide and maintain 100% WCAG compliance standards while widgets and plugin's only provide a limited level of protection against frivolous lawsuits.
Figure 28: How does it work? (Captured October 27, 2021)

Relatively unique among their peers, Accessus.ai also claims that their solution can offer CCPA and GDPR Compliance:

CCPA & GDPR COMPLIANT Your website's security and users' data privacy are a top priority. Accessus.ai implements the highest industry standards and best practices in regards to both CCPA and GDPR. The security of the websites we operate on and the privacy of their users is a top priority.
Figure 29: CCPA & GDPR Compliance

The company claims that their product will protect their customers from accessibility-related litigation and that the product covers all (emphasis mine) WCAG 2.1 AA (and some AAA) guidelines:

Does Accessus.ai protect my business from lawsuits? Absolutely! Accessus.ai makes your inaccessible websites compliant with WCAG and ADA in less than 48 hours. In addition, Accessus.ai provides a Litigation Response Package in the event you need to prove your ADA website is compliant and guides you through the response process. Does Accessus.ai cover all the required accessibility guidelines? Yes! The Accessus.ai platform covers the WCAG (Web Content Accessibility Guidelines) version 2.1 at the AA level and in certain areas level AAA is achieved which is a step beyond current legislation requirements.
Figure 30: Accessus.ai FAQ (Captured October 20, 2021)

ActiveIntent

Website: https://theactiveintent.com/

Active Intent makes your website voice activated on mobile and desktop.

Users can click on the generated microphone icon and start conversationally interacting with your website. (https://theactiveintent.com/)

Evidence from Website

The company claims that voice activated websites, "ensure American with Disabilities Act compliance."

Why Voice Activated Websites? 01 - Increase conversions by 30% For eCommerce companies, integrating voice into the customer journey decreases friction and number of steps to purchase. For content companies, readers have access to content in audio straight from your website by clicking a speaker icon. 02 - Expand your customer base Mobile users prefer using voice to navigate to websites. Capture more of them to convert on your website instead of sending them to your app. 17 million Americans are blind or paralyzed in the USA. 03 - Americans with Disabilities Act Compliance Ensure Americans with Disabilities Act compliance to reduce legal exposure and ensure every type of person can experience your brand.
Figure 31: Why Voice Activated Websites (captured on October 27, 2021)

AudioEye

Address: 5210 E Williams Circle, Suite 750, Tucson, Arizona 85711, US

Website: https://www.audioeye.com/

"AudioEye's industry-defining digital accessibility platform delivers website compliance efficiently and affordably for organizations of all sizes. Our platform leverages a decade of investment in advanced technology supported and informed by our team of dedicated IAAP-certified professionals to help deliver improved access to the web." (https://www.audioeye.com/about-us)

Evidence from Website

AudioEye claims several high- profile customers, at least one of whom, WebMD does not reciprocate the claim on their respective websites:

Trusted by over 75k leading brands: NP Digital WebMD FCC KIA Guitar Center Uniqlo
Figure 32: Trusted by over 75k leading brands

Evidence from Twitter

https://twitter.com/audioeyeinc

The company claims its product will, "get you compliant on day one."

Audio Eye - @audioeyeinc - Feb 4 If you're looking for th eonly partner that will get you compliant on day one, it's AudioEye. Find the best plan for your business at bit.ly/2Y2geNG #AccessWithAudioEye #SMB
Figure 33: Find the best plan (Captured October 21, 2021)https://twitter.com/audioeyeinc/status/1357340661041623044?s=20
AudioEye @audioeyeinc - Jan 20 Don't wait until an accessibility lawsuit comes your way. With AudioEye, you're protected from day one. Try AudioEye today with a free trial: bit.ly/37V8BwX #FreeTrial #AccessWithAudioEye
Figure 34: Protected from Day One (Captured October 21, 2021) https://twitter.com/audioeyeinc/status/1351955182326841346

Evidence from Google Ads (source: SpyFu.com)

AudioEye spends an estimated $24,786 on CPC ads per month.

62% of the AudioEye website traffic comes from CPC ads.

The company Google Ads make promises of compliance with accessibility laws and standards "on Day 1."

ADA Site Regulation Compliance | Is Your Website ADA Compliant? http://audioeye.com Quick, Cost-Effective Solutions Compliant with ADA & WCAG Laws on Day 1 of Implementation. Make Your Website Accessible Fast - Get Started Now with a Free Accessibility Analysis. Avoid Legal Action. Ad Position: 2 Date: December 2019
Figure 35: ADA Site Regulation Compliance (Captured by Spyfu in December 2019)
ADA & WCAG Digital Compliance - WCAG 2.1 Compliance Solutions http://audioeye.com Make Your Website Accessible Fast. Get Started Now with a Free Analysis from an Expert. Quick, Cost-Effective Solutions Compliant with ADA & WCAG Laws on Day 1 of Implementation. Free Accessibility Au[sic]
Figure 36: ADA & WCAG Digital Compliance
#1 Accessibility Solution - ADA & WCAG Compliance http://audioeye.com Remove accessibility barriers for more than 60 million US Adults living with a disability. No need to redesign your website or change your source code. Get started in 2 minutes. Day 1 Protection. Cont Ad Position: 1 Date: November 2020
Figure 37: ADA & WCAG Compliance

Some of the company's ads use the scare tactic of an impending lawsuit and suggest one not "wait to be served":

Become Compliant With WCAG - Is Your Website Compliant? http://audioeye.com Quick, Cost-Effective Solutions Compliant with ADA & WCAG Laws on Day 1 of Implementation. Don't Wait to be Served - Make Your Website Accessible Today. Contact an Expert Now. Manual & Automatic Fixes
Figure 38: Become Compliant with WCAG

AudioEye also offers "Certified ADA Compliance" even though such a certification does not exist:

WCAG Website Compliance - Website Accessibility Solved http://audioeye.com Are You at Risk of a Lawsuit? Understand What ADA & WCAG Laws Mean For Your Business. Contact an Accessibility Expert for a Free Analysis & Get Certified ADA Compliance. Types: Accessibility Testing
Figure 39: Website Accessibility Solved

Finally, like many of its competitors, the company claims to be the only solution out there:

https://audioeye.com AudioEye: WebAccessibility - ADA - WCAG 2.1 - Section 508 AudioEye is the only solution that meets ADA and WCAG 2.1 compliance guidelines through a combination of advanced automation technology and human touch
Figure 40: AudioEye is the only solution

EqualWeb

Address: 447 Broadway, 2nd FL #239 New York, NY 10013

Website: https://www.equalweb.com/

"EqualWeb is a development company that specializes in accessibility and advanced internet applications.

With more than two decades of experience, working closely with the blind and disabled, we have gained the confidence and support of many global customers. Our inspired and highly-experienced team of IT, accessibility experts, designers, programmers, and marketing experts are committed to one common goal - effectively offering an accessibility solution for your websites via an extremely simple and cost-effective process." (http://www.equalweb.com)

Evidence from Website

The company claims its widget "provides full ADA and WCAG 2.1 compliance" with, "no code changes required."

To what extent does EqualWeb comply with the ADA? EqualWeb's Accessibility Widget provides full ADA and WCAG 2.1 compliance, powered by AI, and costs only $39/month. Our AI-powered web accessibility widget dramatically reduces the cost of complying with ADA and WCAG regulations by integrating into your existing site architecture, meaning no code changes are required.
Figure 41: To what extent does EqualWeb comply with the ADA? (Captured October 24, 2021)

EqualWeb claims its solution is "over 100 million web pages" and that they provide their clients with "1,00,000$ [sic] in digital accessibility warranty":

Why should you choose EqualWeb over other accessibility solutions? As the software provider for over 100 million web pages, including those of international government agencies, banks, and small businesses alike, EqualWeb is the easiest, most robust way to make your site more accessible for all users. Our AI-powered rule engine is constantly learning from a vast array of WCAG violations and becoming more robust. Beware of non-compliant accessibility tools [sic] It's careless to use tools that are not compliant with accessibility guidelines. Doing so can put your website performance and legal risk at risk[sic]. In fact, we are so confident with our solution that we are the only company in the market backing you up with 1,00,000$[sic] in digital accessibility warranty.
Figure 42: Why should you choose EqualWeb…? (Captured October 24, 2021)
EqualWeb is the O-N-L-Y accessibility solution that's backed by a $1,000,000 warranty!
Figure 43: $1,000,000 warranty (Captured October 24, 2021)

Instead of providing names of its marquee clients, the company claims that their solution is installed on over 100 million web pages in a bogus attempt to conflate pages with clients and confuse prospective customers about its market penetration:

The World's #1 Web Accessibility Solution Current installed on 100,543,679 web pages! Make your Website ADA Compliance[sic] - Tailored for Every Business Size!
Figure 44: Currently installed on 100,543,679 web pages (Captured on October 24, 2021)

EqualWeb maintains that, aside from it's supposed unique $1,000,000 warranty, it also uniquely provides compliance with accessibility standards while "all others" only promise a portion of that compliance goal and that "all others" do not offer on-going maintenance:

What Makes us Different from Others? Compliance: EqualWeb - Compliance with WCAG 2.1, ADA, Section 508, AODA, EN 301549 and IS 5568 All others - "As closely as possible," "We aim to adhere," "Most site pages meet the accessibility criteria," "Increased compliance." Pricing: EqualWeb - Ranging from free to tailored offer. Price match -20% policy, ensuring you always get the BEST price. All others - No warranty. From 490$[sic] to 100,000$[sic] per year Maintenance: EqualWeb - Year-round protection All others - No Maintenance! Warranty: EqualWeb - $1,000,000 warranty All others - No Warranty!
Figure 45: What Makes EqualWeb Different (Captured on October 24, 2021)

Evidence from Twitter

Out of the proverbial gate, EqualWeb touts its solution as "instantly applicable" that meets "International Accessibility Standards":

EqualWeb @EqualWebDotCom - Nov 19, 2019 At EqualWeb we have developed cutting edge technology that offers an instantly applicable, easy-to-use accessibility solution that meets the International Accessibility Standards
Figure 46: Instantly Applicable https://twitter.com/EqualWebDotCom/status/1196812164964724737

EqualWeb claims that its widget will "automatically adjust" a website to fix keyboard navigation issues:

EqualWeb @EqualWebDotCom - Jul 15 Our AI-powered widget automatically adjusts your website providing the elderly or people with motor impairments to do anything using only their keys to #navigate. Get your #digital #accessibility today, it's FREE! hubs.ly/H0SmgIb0 #accessibilityforall #disabilityawareness Includes a picture of a man with a beard sitting in a wheelchair pointing at a laptop.
Figure 47: Only Their Keys to #navigate

In this tweet, the company makes the claim that 20 years of experience specializing in web accessibility has allowed them to offer a "simple and cost-effective solution," suggesting that they 've been offering an overlay widget for that length of time:

EqualWeb @EqualWebDotCom - Oct 31, 2019 EqualWeb is a company with over two decades of experience specializing in web accessibility. We are committed to one common[sic]: effectively offering an accessibility solution for your website using our simple and cost-effective solution. Includes photo of a keyboard with a custom key depicting the "wheelchair person" disability graphic.
Figure 48: Two Decades of Experience https://twitter.com/EqualWebDotCom/status/1189888468534616064

By way of promising increased traffic to one's website, EqualWeb claims to offer "100% ADA WCAG 2.1 AA" compliance.  Curiously, they do not give a link in this tweet but instruct the user to go all the way back to the bio on their Twitter account to access a link:

EqualWeb @EqualWebDotCom - Oct 16, 2019 By making your website more accessible, you will be increasing revenue and exposure. EqualWeb offers a 100% ADA WCAG 2.1 AA compliant solution that will make your website accessible by all. Click the link in bio and start today.
Figure 49: Increase Revenue and Exposure https://twitter.com/EqualWebDotCom/status/1184555355885522951

The company claims that its "AI-powered accessibility solution" will assist in gaining brand recognition:

EqualWeb @EqualWebDotCom - Jul 26 Want to reach new customers who are currently unable to navigate your website? EqualWeb's AI-powered accessibility solution helps gain brand recognition and see an increase in your website traffic. Reach out to us at hubs.ly/H0T2jlt0 to learn more. #webaccesibility #A11y
Figure 50: Brand Recognition https://twitter.com/EqualWebDotCom/status/1419618973860171781

In this tweet, the company talks up its "premium #accessibility solution" that offers a "fully compliant" website as way to bring up its alleged $1 million warranty:

EqualWeb @EqualWebDotCom - Aug 29 Our full managed premium #accessibility solution uses a hybrid approach of manual testing to make your website fully compliant with Section 508 and WCAG guidelines. Want to know more about our warranty? Contact us at hubs.ly/H0W9QvM0 now! #A11y #guarantee #warranty Graphic of a person in a wheelchair using an tablet with the words "Managed Accessibility Solution and get a guaranteed warranty of $1 million"
Figure 51: Hybrid Approach https://twitter.com/EqualWebDotCom/status/1431943453169045504

Evidence from Facebook

https://www.facebook.com/EqualWebDotCom

In the About section of their Facebook page, EqualWeb claims it provides "digital accessibility solutions making websites 100% compliant":

Equal Web - Pllace - Software Company EqualWeb is a world leader and pioneer in web accessibility, we provide businesses digital accessibility solutions making websites 100% complaint[sic].
Figure 52: EqualWeb Facebook (Captured on October 27, 2021)

Evidence from Google Ads (source: SpyFu.com)

EqualWeb spends an estimated $4239 on CPC ads per month.

22% of the EqualWeb website traffic comes from CPC ads

As with many of their peers, EqualWeb uses scare tactics in their marketing by saying that their solution will help their customers "avoid lawsuits":

Equalweb.com - Avoid Lawsuits With EqualWeb™ http://equalweb.com The Only 100% Web Accessibility Solution Comply With International Legislation! No. 1 accessibility solution in the world with more than 10,000 installations. insert one-line-of-code.[sic] and we will do t Ad Position: 4 Date: June 2021
Figure 53: Avoid Lawsuits with EqualWeb™
Is Your Website ADA Compliant? http://equalweb.com The Only 100% Web Accessibility Solution Comply with International Legislation! No. 1 accessibility solution in the… Ad Position: 4 Date: August 2021
Figure 54: Is Your Website ADA Compliant?
Avoid Lawsuits with Equalweb™ - ADA Compliance with Warranty http://equalweb.com The Only 100% Web Accessibility Solution Comply with International Legislation! WCAG 2.1, ADA title 3, Section 508 and EN 301549 compliance with warranty, EqualWeb™. [sic] and we will do the rest! insert on Ad Position: 3 Date: September 2021
Figure 54: ADA Compliance With Warranty

The company also uses Google Ads to claim it is the "Only 100% Web Accessibility Solution" with "more than 10,000 installations":

Free ADA Consulting - Get an ADA Compliance Website http://equalweb.com The Only 100% Web Accessibility Solution Comply with International Legislation! No. 1 accessibility solution in the world with more than 10,000 installations. insert one-line-of-code.[sic] andwe will do t Ad Position: 3 Date: September 2021
Figure 55: Free ADA Consulting
Free ADA Consulting - Full Compliance With Warranty http://equalweb.com The Only 100% Web Accessibility Solution Comply with International Legislation! No. 1 accessibility solution in the world with more than 10,000 installations. insert one-line-of-code and we will do t Ad Position: 3 Date: September 2021
Figure 56: Full Compliance With Warranty

Max Access (by Online ADA)

Address: 207 E 5th Ave. Ste 240, Eugene, OR 97401

Website: https://maxaccess.io/

"Since 2014 Online ADA has been the leading innovator in digital accessibility, providing the highest quality tools for developers to make the internet accessible to everyone.

After years of constant innovation and development we bring you the most elegant and robust solution for digital accessibility.

– Max Access – "

(https://maxaccess.io/story-vision/)

Evidence from Website

On their website, Max Access claims it can get a website "accessible in minutes and…will stay accessible even as you add new content":

Max Access Scans and Automatically Fixes Your Accessibility Compliance Issues Max Access works with any website platform or CMS. Once you set up Max Access on your website (with just one l line of code), it immediately scans your site, analyzes it for compliance issues, and automatically fixes many of the issues it finds. Max Access will scan and remediate new content on your site every 24 hours. This means you can get your website accessible in minutes and it will stay accessible even as you add new content. Max Access features 3 core components. The AI, the Toolbar, and the Dashboard & Reports. These 3 core components work together to provide the most complete AI-driven accessibility solution available.
Figure 57: Max Access Scans and Automatically Fixes Your Accessibility Compliance Issues (Captured October 25, 2021)

The company's website offers "automatic code fixes" and a "WCAG/AODA/ADA/Section 508 Compliant" solution:

Picture of a laptop with the following text overlaid: Get Your Website Accessible The Ultimate Compliance Solution Website Toolbar - Automatic Code Fixes - Advanced Compliance Reports Button labeled "Start Your Free 14-Day Trial" AI-POWERED AND FULL AUTOMATED WCAG / AODA / ADA / Section 508 Compliant
Figure 58: Get Your Website Accessible (Captured October 21, 2021)

The company's website also engages in some scare tactics claiming that their product can help a client avoid lawsuits and "Maintain the Highest Level of Compliance 24/7":

Be Compliant & Avoid Lawsuits Make Your Website Accessible to Everyone! Get Accessible. Increase Your Customer Base. Avoid Litigation. Maintain the Highest Level of Compliance 24/7. Boost Brand Perception. Show Everyone You Care.
Figure 59: Be Compliant & Avoid Lawsuits (Captured on October 25, 2021)

Like most of their peers, MaxAccess promises that by installing "just 1 single line of code" your website can be made compliant and stay compliant due to the product re-scanning for new content every 24 hours:

AI-Powered Web Accessibility Instant. Simple. Robust. Affordable. INSTALL JUST 1 SINGLE LINE OF CODE Max Access instantly scans, analyzes, and updates your website. Then it re-scans for any site updates or new content every 24 hours! Button overlaid with the text "Start Your Free 14-Day Trial" Accessibility Compliance Starting at just $22 A Month! (when paid anually[sic]) WCAG - AODA - Section 508 - EAA/EN 301 548 - ACA
Figure 60: AI-Powered Web Accessibility

Evidence from Facebook

https://www.facebook.com/digitalaccessibilityonline/

The company claims that "Certification is the Only Accessibility Solution You 'll Ever Need," although there is no recognized certification standard:

Online ADA December 26, 2020 Stuck in the sea of accessibility options? Can't figure out which solution is the best? Worried about wasting your money on a solution that doesn't follow through on its promises? This article is for you. Book a free strategy call today! … See More Link to article "Why Certification is the Only Accessibility Solution You'll Ever Need"
Figure 61: Why Certification is the Only Accessibility Solution You'll Ever Need (Captured October 25, 2021) https://www.facebook.com/digitalaccessibilityonline/posts/1974843319324858

Evidence from Google Ads (source: SpyFu.com)

OnlineADA/ MaxAccess spends an estimated $2736 on CPC ads per month.

86% of the MaxAccess.io website traffic comes from CPC ads

The company's Google ads claim that their product offers, "Accessibility in 1 Click," and can get your website, "Accessible in Minutes":

Get Your Website Accessible - Let AI Update Your Site http://maxaccess.io Be Compliant & Avoid Lawsuits. World Leading AI-Powered Web Accessibility Solution. Accessibility in 1 Click. Detailed Reporting. Ongoing Compliance Mgmt. Get Accessible in Minutes. Ad Position: 3 Date: October 2920
Figure 62: Get Your Website Accessible (Captured October 24, 2021)

MaxAccess uses the familiar lawsuit scare tactics in its ads:

Get Your Website Accessible - Fully Automated Solution http://maxaccess.io Be Compliant & Avoid Lawsuits. World Leading AI-Powered Web Accessibility.. Ad Position: 3 Date: July 2020
Figure 63: Fully Automated Solution
Make Your Website Accessible - Be Compliant & Avoid Lawsuits http://maxaccess.io World Leading AI-Powered Web Accessibility Solution. Accessibility in 1 Click. 14-Day Free Trial. Ongoing Compliance Mgmt. Detailed Reporting. Expert Team.
Figure 64: Be Compliant & Avoid Lawsuits

In addition to using the now all-too-familiar tactic of "protect[ing] your business from lawsuits," this particular ad demonstrates the company's unfamiliarity with actual accessibility by using the incorrect term "Alt-Tag":

Ad - https://www.maxaccess.io The #1 Fully Automated - maxaccess.io Web Accessibility Solution. Protect your business from lawsuits. Open your website to the world! 14-Day Free Trial. Detailed Reporting. Get Accessible in Minutes. Avoid Litigation. Alt-Tag Manager. AI-Powered. Get Accesible. AODA/ACA. Ongoing Compliance Mgmt.
Figure 63: The #1 Fully Automated

Purple Lens

Address: Tel Aviv, Israel

Website:  https://purple-lens.com

"We are a team of entrepreneurs, web-developers, UX/UI designers and physicians based in Israel. We are dedicated to finding a solution that makes websites more usable for 20% of online users in order to create equal opportunities.

For years, web accessibility has been an issue for almost any type of online business that struggled to gain new visitors and customers. A majority of sites work on WordPress and since the Israeli legal requirements for website inclusivity are particularly strict, we set a goal to make all WordPress sites accessible, whatever it takes.

We invested a huge amount of time and energy, eventually creating today's most advanced solution. Our assistive technology has been implemented in numerous projects for the Israeli Government and multiple local businesses. Today, thousands of Israeli websites use our assistive technology and now we are ready to go global."

(https://purple-lens.com)

Evidence from Website

The company claims that its product will allow a personalized UX for "EVERY user" (emphasis theirs) and promises "AA accessibility compliance":

HI! WE ARE PURPLE-LENS! Boosting your website performance by personalizing to EVERY user is our mission. Best assistive technology whilst keeping the lowest cost for any web owner! Reach a massive untapped audience, share more content and increase sales conversion rates worldwide! Achieve real accessibility by a specialized process. Save immediately. Unique commerce and blog solutions Purple: put on the purple coat and do it yourself! AA accessibility compliance Leading support…
Figure 65: Hi! We are Purple Lens! (Captured October 25, 2021)

For less than $16 per month, Purple-Lens claims that their product can "Achieve 100% AA Compliance":

FOLLOW OUR ROADMAP. ACHIEVE 100% AA COMPLIANCE. $10/mo Basic Plan $13/mo Content Sites $16/mo WooCommerce
Figure 66: Follow Our Roadmap (Captured October 25, 2021)

UserWay

Address: 1007 North Orange St. 10th Floor Wilmington, DE, 1980, USA

Website: https://userway.org/

"UserWay creates advanced website accessibility solutions that help ensure ADA compliance without refactoring your website's existing code.

With UserWay's RaaS™ (Remediation as a Service™) technology you can effortlessly increase compliance with WCAG 2.1, ADA, ATAG 2.0, EN 301-549, and Section 508 regulations as required by US & international governmental & regulatory bodies." (https://userway.org/about/)

Evidence from Website

On its website, UserWay claims its solutions "provide full WCAG & ADA compliance from day one" and protects its clients from "accessibility-related lawsuits":

UserWay Makes Accessibility Easy. Watch our demo to learn how. WCAG & ADA Compliance UserWay's solutions provide full WCAG & ADA compliance from day one, and every single day thereafter. Mitigate Legal Risk Protect your website from accessibility-related lawsuits with the world's strongest automated solution for accessibility. Enhanced Usability & UI/UX Accessibility sets your website apart and showcases your commitment to inclusion - all while boosting SEO, search rankings, conversions and your bottom line.
Figure 67: UserWay Makes Accessibility Easy (Captured October 24, 2021)
WCAG & ADA Compliance UserWay's solutions provide full WCAG & ADA compliance from day one, and every single day thereafter. Mitigate Legal Risk Protect your website from accessibility-related lawsuits with the world's strongest automated solution for accessibility. Enhanced Usability & UI/UX Accessibility sets your website apart and showcases your commitment to inculsion - all while boosting SEO, search rankings, conversions and your bottom line.
Figure 68: WCAG & ADA Compliance (Captured October 24, 2021)

The company claims its customers can "avoid lawsuits with only a single line of code" and that their solution is "[t]rusted by more than 1,421,130 websites" and is backed by a $1 million guarantee:

The #1 Web Accessibility Solution for WCAG & ADA Compliance Get compliant and avoid lawsuits with only a single line of code. The strongest legal mitigation with a $1 million guarantee Trusted by more than 1,421,130 websites, including eBay, Coca Cola, Disney, FedEx, Tokyo2020
Figure 69: The #1 Web Accessibility Solution

UserWay's website also uses the familiar legal scare tactics:

After Over 11,000 Lawsuits, the Trend is Going Parabolic. There was a time when it was possible to get away with having a website that didn't work for people with disabilities. But those days are long gone, and ADA regulations for web accessibility are being enforced in court. The easiest way to avoid lawsuits is to automate your code's remediation with UserWay AI-powered solutions. A button the overlaid text, "Protect Your Website Now"
Figure 70: The Trend is Going Parabolic

The FAQ section of the website also claims the product "provides full ADA and WCAG 2.1 compliance":

Frequently Asked Questions Get your FAQs answered below or contact us for a deep dive today. Does UserWay provide full ADA compliance? Yes, UserWay's AI-Powered Accessibility Widget provides full ADA and WCAG 2.1 compliance and costs as little as $49/month. Our solution is unique in the industry, as we don't require you to change your website's existing code in order to achieve compliance.
Figure 71: Does UserWay provide full ADA compliance? (Captured October 24, 2021)

The FAQ also claims that using UserWay's widget, a client will "luckily" not need their assistance with demand letters or lawsuits (which itself seems to undermine its claims to protect against them), but in the case a client does receive such a legal challenge, UserWay will provide what we consider a legally useless "Statement of Compliance" as proof of a site's accessibility:

Does UserWay provide assistance with demand letters or lawsuits? Yes. Luckily, you won 't need it when running UserWay's AI-Powered Accessibility Widget. The process, however, is as follows: after receiving a demand letter, claim or lawsuit, UserWay provides an assessment of the claim's validity, a Statement of Compliance as proof that your site was accessible with UserWay's AI-Powered Accessibility Widget and, if required, an expert opinion as part of your official response to the claimant. In the event that you receive a demand letter or lawsuit, contact us as soon as possible.
Figure 72: Does UserWay provide assistance with demand letters or lawsuits? (Captured October 24, 2021)

Evidence from Email

In their direct marketing emails, UserWay promises that their widget gives "full (emphasis theirs) WCAG coverage" and can make a site "completely ADA-compliant":

We're counting down the days to Black Friday, one of our favorite times of the year! C. L., There's no better time to get your site completely ADA-compliant and way more accessible while saving a nice chunk of change. Adding UserWay's comprehensive AI-Powered Widget to your website gets you full WCAG coverage. This Black Friday, you're guaranteed to save at least $147. ADA compliance is the law. Don't miss out on this deal!
Figure 73: Black Friday Deal (received and captured November 19, 2021)

Evidence from Twitter

UserWay makes the bold claim that its screen reader is better than "standard screen readers" because it "is engineered specifically for websites":

UserWay @UserWay - 11/3/21 Unlike standard screen readers, UserWay's is engineered specifically for websites. Over 40 languages. Multiple reading speeds. A seamless experience for all. Learn more at userway.org #DisabilityTwitter #AccessibilityMatters #VisuallyImpaired 
Figure 74: UserWay's Screen Reader (Captured on November 3, 2021)

Evidence from Facebook

https://www.facebook.com/UserWay

On Facebook, the company claims that it can magically make all sites compliant "in a flash":

UserWay.org - May 4 What if we told you that we can do magic, and in a flash, all sites would suddenly be compliant? Would you say ney[sic] or yey[sic]? Read this blog post first and then leave a comment below: Link to blog post: Can Accessibility Widgets / Overlays Pass the ACCESSIBILITY Test?
Figure 75: Can Overlays Pass the Accessibility Test? (Captured October 24, 2021) https://www.facebook.com/UserWay/posts/2906487569592368

UserWay continues to push the "one line of code" solution as a viable one:

UserWay.org June 24 The Accessible Canada Act (ACA) may seem scary for website owners, but the current standards are easy to meet. And once you konw where your site excels (or possibly fails) regarding accessibility, making a plan to improve it can be as simple as one line of code. #ACA #accessibility
Figure 76: Accessible Canada Act https://www.facebook.com/UserWay/posts/2942545285986596

For e-commerce platforms, the company claims that its product will make their sale prices "automatically…accessible".  Ironically, the linked video does not have an audio description so is, itself, inaccessible to screen reader users:

UserWay.org October 14 at 11:04 AM When websites post sale prices for their products, screen readers often have problems interpreting them for people who are blind. But with UserWay, your sale prices are automatically made accessible. Make your website accessible today to drive more sales. Link in the first comment. #UserWay #accessibility #ecommerce
Figure 77: Sale Prices https://www.facebook.com/UserWay/videos/295124915776001/

The company claims its product will make "all the [color contrast] customization options" with one click:

UserWay.org October 21 at 10:05 AM People who are visually-impaired often require color-contrast adjustments on websites to have the best experience. With UserWay, you can give them all the customization options they need with just the press of a button. Learn more at https://userway.org #userrway #webaccessibility #web_design #web_development
Figure 78: Color Contrast Adjustments https://www.facebook.com/UserWay/videos/3034451863468844/

The company also claims its product can be beneficial to Shopify store owners and "ensure their shops are inclusive":

UserWay.org - June 15 Shopify store owners can now ensure their shops are inclusive of the more than one billion people living with disabilities worldwide by embedding the AI-powered UserWay widget in their sites. #Shopify #Accessibility
Figure 79: Shopify Widget (Captured on October 24, 2021) https://www.facebook.com/UserWay/posts/2906487569592368

Evidence from Google Ads (source: SpyFu.com)

UserWay spends an estimated $6057 on CPC ads per month.

15% of the UserWay website traffic comes from CPC ads

On its Google Ads, UserWay claims that "ADA & WCAG 2.1 Compliance" can be achieved with "No Changes to Your Website's Code."

Website Accessibility Checker - Website Accessibility Tester http://userway.org No Changes to Your Website's Code. Fully-Automated. Protect Your Business From Lawsuits. No Changes to Your Website's Code. Supported by the Top Website Creation Platforms. ADA & WCAG 2.1 Complance. Ad Position: 4 Date: September 2021

Figure 80: Google ad (Captured September 2, 2021)

These ads continue peddles the lie that "ADA & WCAG compliance" can be achieved with "[n]o changes to your website's code":

ADA Compliance - Website Accessibility - userway.org http://userway.org No Changes to Your Website's Code. Automated Solution. Protect Your Business From Lawsuit. The World's Leading Automated Website Accessibility Solution for ADA & WCAG Compliance. View Pricing. Request Ad Position: 1 Date: March 2021
Figure 81: ADA Compliance - Website Accessibility (Captured September 2, 2021)
ADA & WCAG Compliance - Make Your Website Accesible http://userway.org The World's Leading Automated Website Accessibility Solution for ADA & WCAG Compliance. No Changes to Your Website's Code. Supported by the Top Website Creation Platforms. Trusted by Over 60M Users. I Ad Position: 1 Date: August 2021
Figure 82: ADA & WCAG Compliance (Captured September 2, 2021)

The company also touts that its "powerful AI" can fix inaccessible sites automatically:

Web Accessibility with UserWay - ADA, WCAG 2.1 & Section 508 http://userway.org From governments to leading brands, over 740k sites trust UserWay for their accessibility. UserWay's powerful AI identifies and resolves inaccessible content automatically. Request A Demo. View Team. Ad Position: 2 Date: March 2021
Figure 83: ADA, WCAG 2.1 & Section 508 (Captured September 2, 2021)

UserWay claims its solution can protect its clients ' "business from lawsuit[sic]" make a website "Lawsuit-Free" with the familiar "no changes to your website's code" line:

Website Accesible[sic] Lawsuit-Free - Automated Website Accessibility http://userway.org The World's Leading Automated Website Accessibility Solution for ADA & WCAG Compliance. No Changes to Your Website's Code. Automated Solution. Protect… Pricing - Start 10-Day Free Trial - Accessibil Ad Position: 3 Date: April 2021
Figure 84: Lawsuit-Free (Captured September 2, 2021)
WCAG 2.1 & ADA Compliance - #1 Website Accessibility http://userway.org No Changes to Your Website's Code. Automated Solution. Protect Your Business From Lawsuit. Join 1,000,000 Websites Already Using UserWay & Make Your Website Accessible to Everyone. View Pricing. Get A Ad Position: 2 Date: May 2021
Figure 85: #1 Website Accessibility (Captured September 2, 2021)
Automated Website Accessibility - World's Leading Solution http://userway.org Join 1,000,000 Websites Already Using Userway & Protect Your Website From Lawsuits. No Changes to Your Website's Code. Supported by The Top Website Creation Platforms. Installed on 1M Websites. Ad Position: 1 Date: July 2021
Figure 86: Automated Web Accessibility

Evidence of other anti-competitive behavior

UserWay's widget interferes with automated web accessibility tools such as WAVE, even pointing the user to using the company's own "UserWay Inspector" instead of whichever tool the user chooses:

Screenshot of a website that has UserWay's widget installed with the following error message that appears when a user tries to use WAVE: Scan Error 2021-10-20, 20:24 The Wave online scanner is unable to accurately parse the accessibility remediations on this page. Use the Wave Browser Extensions or the UserWay Inspector instead.
Figure 87: UserWay - WAVE Scan Error (Captured October 20, 2021)