Appendix C: Possible Native Advertising

This table presents an incomplete list of native advertisements by overlay vendors. In most cases, the native advertising engaged in by overlay vendors does not contain at disclaimer that the content was paid-for, and therefore certainty of the pay-for-play aspect of these articles is not very high. That said, each of these articles share relatively common traits of native advertising.

Possible Native Advertising
Article Title URL Product Promoted Other Comments
Why UserWay Does Not Make Your WordPress Website Accessible ACE/ accessiBe Hatchet job on competitor
accessiBe review: How to ensure your website is ADA-compliant accessiBe
Why your website’s lack of accessibility options is opening you up to lawsuits ACE/ accessiBe Sponsorship is disclosed in the footer
Web Accessibility Myths: Debunking 7 Common Misconceptions AudioEye Sponsorship is disclosed in the footer
User1st Overview User1st Generic "Admin" author byline
User1st - Website Accessibility Made Easy User1st
accessiBe: Optimize for Accessibility Using AI Technology accessiBe
How To Make Your Website ADA Compliant Using accessiBe accessiBe
Website Accessibility: 5 Ways Compliance Impacts Your Business accessiBe
What does it mean to be Web Content Accessibility Guidelines (WCAG) 2.0 Level AA compliant for businesses in Ontario, Canada? UserWay
By Excluding People with Disabilities, We’re Hindering Societal Progress accessiBe
Are You Afraid of Web Accessibility Lawsuits? accessiBe
Website Accessibility is Now Simple Yet Powerful accessiBe